In a conversation today it was expressed to me that a notable social media expert would consider the number of my Twitter followers a significant metric.
A year after Twitter broke out at SXSW my toastmaster speech focused on this cool breakthrough technology. When I asked how many people had heard of Twitter 2 hands out of 40 raised.
It didn't take long before brands flocked like sheep to out Tweet each other. A brand new KPI was added to marketing dashboards - number of Tweeps. CFO's rolled their eyes in horror.
Andy Crestodina at Orbit Media wrote a great post on Twitter. Twitter is really important and in the ways that Andy reviews in his post. I follow people on Twitter daily which helps my sales efforts.
Salespeople need LinkedIn connections. We need lots of people that know us at least casually. Random invites received here are immediately deleted.
A salesperson with only a few LinkedIn connections would arise my suspicion but with Twitter it doesn't really matter unless you are trying to build a brand as a thought leader or consultant.
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