I try to keep up with how people use the internet and interact with new forms of marketing. One of the most talked about recently is Pinterest.
The first time I heard about this was at a Chicago SEMPO event from Performics executive Dana Todd. It sounded interesting and I checked it out online.
To read recent adoption and usage statistics it has clearly moved beyond being merely something interesting to a critical new platform for marketers to exploit.
It's great to stay on top of these new developments. However my challenge with something like Pinterest is to dig in deep. Unlike LinkedIn I have no personal interest in using it.
Does anybody in marketing and technology use Pinterest for fun or are we just social scientists a step removed from the laboratory?
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