March 13 invite only digital marketing event at Bin36 - Updated

We found our client side marketer to join the panel. David Chen is currently the W.W. Grainger SEM manager. David previously worked in digital marketing at Sears and iCrossing.

The event is invite only and designed to appeal to the networking and educational needs of client and agency side digital marketers at the senior and practitioner level.

Please contact me if you are interested in attending. We are capping at 70 people which makes it likely that we will fill up quickly.

Tuesday, March 13, 2012

Bin 36, Chicago

5:30-6:30pm Heavy hors d'oeuvres, cocktails and networking
6:30 – 8:00 Panel Discussion

Josh Dreller, VP Media Technology and Analytics, Fuor Digital

Matt Miller, SVP Strategy & Analytics, Performics
Rich Stokes, CEO & Founder, Adgooroo
Robert Cooley PhD., CTO & Founder, OptiMine Software
David Chen, SEM Manager, W.W. Grainger

First the Trees, then the Forest

Digital Marketing in a Multi-Channel Ecosystem

Senior marketers want to use data to inform investment decisions and achieve the
holy grail of integrated marketing across communications channels. There is another
approach to consider. Optimize financial performance within each channel for maximum financial results before achieving Nirvana in the multi-channel ecosystem.

The panel for this event will discuss the following topics:

Build a digital foundation - First the trees, then the forest

-Optimize individual channels
-Optimize spend across multiple channels
-Cross-channel effects
-How does spend increase/decrease in Channel A affect performance in Channel B
-Attribution - Does it matter and is it possible

-Data driven financial decision making in marketing
-Use analytics to achieve business goals and optimize spend
-Align marketing investment to attain the financial goals that matter in the C Suite
-Ideas to achieve financial optimization within and across channels