WordStream just published a must read report on Google's revenue for 2011.
As we suspected here at OptiMine Software the biggest spenders are in financial services, travel, and retail.
That's no surprise but it was a surprise to learn that Lowe's leads the pack investing $59.1 million with AdWords in 2011. That tops Amazon's $55.2m by $3.9m. It's good to learn that home improvement consumer spend is back on track. Doubtful that Lowe's chased a declining market.
However according to the report home sales did not recover. That's easily confirmed by my recent real estate appraisal as I once again refinance to take advantage of low rates.
Now having said all that we had a conversation about these numbers. It's clear that published information is not always in alignment with what people are really spending.
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