March 13 invite only digital marketing event at Bin36

Here is our agenda for the upcoming marketing event. This is invite only but please feel free to contact me if you want to attend or have any questions.

Tuesday, March 13, 2012

Bin 36, Chicago

5:30-6:30pm Heavy hors d'oeuvres, cocktails and networking
6:30 – 8:00 Panel Discussion

Josh Dreller, VP Media Technology and Analytics, Fuor Digital

Matt Miller, SVP Strategy & Analytics, Performics
Rich Stokes, CEO & Founder, Adgooroo
Robert Cooley PhD., CTO & Founder, OptiMine Software

First the Trees, then the Forest

Digital Marketing in a Multi-Channel Ecosystem

Senior marketers want to use data to inform investment decisions and achieve the
holy grail of integrated marketing across communications channels. There is another
approach to consider. Optimize financial performance within each channel for maximum financial results before achieving Nirvana in the multi-channel ecosystem.

The panel for this event will discuss the following topics:

• Build a digital foundation
• First the trees, then the forest
• Optimize individual channels
• Optimize spend across multiple channels
• Cross-channel effects
• How does spend increase/decrease in Channel A affect performance in Channel B
• Attribution - Does it matter and is it possible
• Data driven financial decision making in marketing
• Use analytics to achieve business goals and optimize spend
• Align marketing investment to attain the financial goals that matter in the C Suite
• Ideas to achieve financial optimization within and across channels