My company OptiMine Software gave me the opportunity to create a marketing event in Chicago. We are planning for late March but have not settled on a date yet.
Bin36 offered the best combination of cocktails, food and classroom seating for a panel discussion. I'll announce the panel members over the next few weeks and date of the event.
Rob Cooley our CTO will be on the panel and Josh Dreller from Fuor Digital will moderate. Rob believes that it is critical to optimize each marketing channel to avoid wasteful spending. However books such as ZMOT discuss how to align marketing investment across channels at a high level with consumer behavior patterns.
At OptiMine we see that paid search marketing spend is very wasteful. Improvements in this channel will yield considerable results. However companies are also learning how to use data to better allocate investment across new channels like social, mobile and display. Opportunities in both of these areas will be debated.
At this early stage we have not settled on this topic. Please weigh in on what you want to learn about from our expert panel.
Will there be a fee to attend? I think it's a great general topic.
ReplyDeleteThere is no fee. We are inviting 70 client side or agency employed marketers. If we can't fill the spots then we will open it up to independent consultants.
ReplyDeleteLarry, looks interesting!
ReplyDelete